Website Optimization

Website optimization is the process of organizing, designing, and presenting a website in such a way that the visitor is directed toward an end goal. Often, the end goal is either a product purchase or contact by an interested party.

Many of the websites we are brought in to optimize have a "bounce rate" of over 80%. What this means is that 80% of the visitors to that site never bother to go beyond the first page they saw, and instead click away and go to another site.

Some of that 80% are people who simply ended up far from what they were looking for, but a much more significant percentage is made up of people who were looking for the product or service being offered, but simply weren't enticed enough to think, "these are the people I want to do business with".

There are a lot of reasons people buy from one site over another, and we can help you account for all of those reasons. Stop losing sales to your competitors, and contact us today.

Driving traffic to your site is the first step.

Context's search engine optimization (SEO) services are the first step toward generating online sales. By ensuring that your site shows up early in the search results for targeted keywords and phrases, you gain an edge over competitors who fall to the back pages.

Then, generate sales.

Context's team of web strategists is fully prepared to analyze and test your site, identifying factors that are inhibiting conversion (sales). We maximize your site's ability to engage visitors and move them into the buying process.

Service-based businesses can use the web, too

Even if you aren't selling a physical product online, your website should function as a primary source of new business. It is a common misconception that service based business without an online store cannot use the web to generate a consistent stream of revenue, but this is simply not true. Use your website to generate consistent, warm leads and the value of site optimization will be made immediately apparent.

Read more about how we help service-based businesseses

You can measure the value of your website in dollars and cents.

Using the latest in site analytics, Context can provide a report of your website's value to your company. Even service based business know the value of a warm lead, so by assigning a specific monetary value to lead generation, your website can tell you what it's worth to your business. And with Context at the helm, it will be worth its weight in gold.